Hi There! Piñas + (CERO:)
The Future is Choice. The Future is (CERO:)
You’ve scanned into the next chapter of Costa Rican pineapple history. Welcome to (CERO:)—Spanish for Zero, and our salute to the legacy of innovation that started in these soils decades ago.
Why (CERO:)?
Costa Rica already provides 85% of the Western world’s pineapples through a highly regulated and safe industry. We’ve spent 6 years of R&D adding a new layer to that excellence.
(CERO:) isn’t about changing the fruit you love; it’s about using our proprietary BIOPRO technology to offer a pesticide-free choice that meets the growing global demand for «cleaner» production without the organic price tag.
The (CERO:) Botanical Protection:
During fruiting, we use a «natural armor» of garlic, ginger, …and Carolina Reaper peppers. It’s a high-tech evolution of traditional pest management.
82% Total Chemical Cut:
We’ve achieved this gold standard in reduction by building on the established safety protocols of our industry.
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The BIOPRO Engine:
We upcycle pineapple crowns and cattle-biols to create a circular ecosystem that supports the health of our land.
Inclusive Innovation:
We believe high-quality, pesticide-free fruit should be accessible. Our hybrid model delivers «premium-clean» at a fair price.
To Our Partners:
We are proud to grow alongside the world’s most iconic brands. Now that we have achieved the world’s only large-scale Pesticide-Free certification, we are offering the opportunity to move from «white box» to co-branded excellence. (CERO:) is a signature of modern Costa Rican pride—a way to show the world that our country continues to lead the way in agricultural evolution.
Our Certifications
Good Environmental and Social Practices
